![]() Get the latest British Open leaderboard updates, news, and more. “As the golf industry is seeking opportunities to increase participation and interest across all demographics, this retail model will allow a new audience of consumers to experience golf each time they visit their local Sears store,” Watson said. He added that the partnership offers “a new channel of distribution within a retail brand that offers tremendous equity value and global recognition. “We chose to partner with Sears based on our strategic need for a mall-based retailer with a national footprint, as well as affiliations with leading brands such as Craftsman Tools and Nordic Track, which strongly align with the golfer demographic,” said John Watson, Edwin Watts’ CEO, in a statement. It also will feature putting greens and hitting bays, offer clinics and provide services such as club- and ball-fitting.Īccording to Edwin Watts officials, the shops will be positioned near other major Sears departments such as electronics, tools, appliances and sporting goods. The store-within-a-store format, which may occupy as much as 3,000 square feet, will offer golf equipment, apparel and accessories from a variety of top brands. After these initial openings, eight additional Edwin Watts shops are scheduled to open in Sears locations in Maryland, Illinois, New York, Florida and Kentucky.Įach Edwin Watts housed inside a Sears store will be designed to replicate the golf retailer’s free-standing shops. Other targeted sites include Hicksville, N.Y., Falls Church, Va., and Friendswood, Texas. The alliance promises Edwin Watts greater exposure and a chance to broaden its audience, while giving Sears an opportunity to enhance its sporting goods business.Įdwin Watts, based in Fort Walton Beach, Fla., is expected to launch its “store-within-a-store” model at a Sears location in Murray, Utah, by May 31. The partnership between Edwin Watts Golf Shops and Sears Holdings seeks to capitalize on the retailers’ similar consumer demographics. New York, McBride, Nast & company, 1914. ![]() That’s because the golf retailer announced plans to open 12 shops within select Sears locations in the U.S. Chubb, Edwin Watts, 1865 Masters of English literature, by Edwin Watts Chubb Chicago, A. Next time you’re shopping for Craftsman Tools or maybe a high-definition TV at Sears, know this: You might be able to test a new driver or buy golf balls at Edwin Watts, too.
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